How Google’s Changes Will Impact Your Business

Google announced that Google My Business is now Google Business Profile.

What does this mean for your business? Google is rolling out a new Google Maps and Google search experience, which will prioritize local businesses.

For now, it’s added the ability to do more things directly from Google Maps and Search, including:

  • Claim a business listing
  • Verify the listing
  • Send and receive messages to customers
  • Manage reviews and Q&As
  • Track data on inbound calls that came from Google Business Profile 

In order to take advantage of these changes, it’s important to have a Google My Business profile.

Creating or updating your Google My Business profile is one of the best things you can do to improve your local SEO. Here are five ways to optimize your Google Business Profile:

1. Complete your profile information.

Be sure to fill out all of the information in your profile, including your address, hours of operation, website, and contact information. You may also want to add photos and videos to help customers learn more about your business.

2. Claim your Google Business Profile page.

If you haven’t claimed your Google Business Profile, do so now. Google Business Profiles are a great way to connect with customers and promote your business. Make sure to complete your page’s profile and add photos and videos.

3. Add a Google badge to your website.

Add a Google badge to your website so customers can easily find and follow your Google Business Profile page. You can find the code for the badge on your Google page’s “About” tab.

4. Add reviews to your Google Business Profile.

Encourage customers to leave reviews of your business on your page. positive reviews can help improve your local SEO and attract new customers.

5. Use your Google Business Profile to keep your business information up to date.

Google allows you to update your business information and contact details at any time, so be sure to keep your profile up to date. You can also use your profile to create Google posts and respond to customer reviews.

Conclusion paragraph: Having a Google Business Profile is important in today’s digital marketing world. The changes to the algorithm mean that your profile needs to be optimized and ready for anything, so make sure you have yours up-to-date with these tips! If you need help optimizing your business profile or any other aspect of SEO/digital marketing, let us know. Our team is waiting to work with you on getting results from every aspect of your online presence. Want more info? Book a free assessment now!