Billions of consumers search the internet every month to find a local online business. Where in the past it used to be printed Business Directories that dominated the market, nowadays it is the internet. So if you have not already started with online marketing, this is the time to do so.
There are many ways to spend your marketing dollar online and in order to get the best ROI it is important to find the marketing channel that works best for you.
Today we will discuss SEO. SEO stands for Search Engine Optimization.
SEO is an online ranking strategy that determines if your website will show up on the first page of a search engine in the unpaid, also called the” organic search results” section when people are searching for certain keywords.
SEO is a lot of work and takes time. Search engines, like Google, use hundreds of algorithms to decide whether your website ends up on page 1 or page 100. Although there are many other marketing channels, like pay per click, social media, etc, the majority of the traffic is driven by search engines.
To rank high you have to optimize your website, write articles with relevant content, use descriptive links in your website, and use alt tags for your visual media. This is not a one-time thing, you have to continue updating and renewing this information.
There are many more things you can do to improve your ranking, and some of the basic stuff you could probably do by yourself; but if you have more complex websites or don’t have the technical skills, it is better to hire an SEO expert. Now there are many SEO companies out there and they can vary widely in quality, so it is important to find the right one.
When searching for a good SEO company, don’t just do an online search for “SEO companies” or “best SEO companies”. Don’t let them convince you that there is some kind of secret recipe they use. Remember bad SEO techniques can actually hurt a company.
Here are some tips for choosing an SEO company:
First, define your goals. What do you want to accomplish? Try to be specific, don’t just say I want to rank higher and I want more traffic. Define your traffic. Ask yourself “how do you want to get more traffic?”… and so on.
By answering these questions you can approach a potential SEO company being much more direct. This way you can find out if their communication style matches yours. It is very important that you understand what they are talking about and also what price point you are at.
Also, talk to friends and other professional networks for referrals. Other non-competing companies can probably give you valuable advice about all the dos and don’ts.
SEO can be a core marketing tool in your company and hiring an SEO expert is a no brainer, but SEO is not for every company. If you don’t have the budget or time and energy, perhaps other marketing platforms work better for you right now, and you can focus on SEO later on.